Never Mined

Never Mined

Sowing the Seed of Brilliance

A diamond seed is sown and placed in a plasma reactor.

Nurturing Growth and Our Planet

Like the earth’s crust and mantle, the plasma reactor creates an environment of intense temperature and pressure with infused gases.

Harvesting for the Sustenance of the Environment

A few hundred hours of exposure in the plasma reactor nurtures the seed into rough diamonds which are then taken out for further processing and refining.

Lab-grown diamonds are diamonds created in a science lab instead of being mined from the earth. Scientists use advanced techniques to mimic the natural conditions that make diamonds, resulting in gems that look and sparkle just like the ones found in nature. They're a more eco-friendly and ethical option, compared to traditionally mined diamonds.

They are made with two techniques called HPHT and CVD.
HPHT stands for High Pressure High Temperature. In making lab-grown diamonds using HPHT, scientists squeeze carbon under high pressure and heat to create conditions similar to how diamonds form naturally deep within the earth.

CVD stands for Chemical Vapor Deposition. In this process, a carbon-rich gas is used in a special chamber. The gas is broken down, and carbon atoms settle on a surface, forming diamond layers over time. It's like growing diamonds from the gas phase.

Both methods result in high-quality lab-grown diamonds with identical physical, chemical, and optical properties as natural diamonds. Even the most experienced jewellers find it impossible to tell the difference between the two because they look exactly the same. Very specialised equipment is needed to tell the difference between them.

Lab-grown diamonds are much cheaper than natural diamonds because they're made in a lab, which is more cost-effective than mining them. Their supply is also more than mined diamonds which makes them pocket friendly. So you get a sparkly gem without the high cost and with a clear conscience.

The 4 Cs Cut, Color, Clarity, and Carat - are used to assess both lab-grown and natural diamonds.

  1. Cut: Both types can have excellent, good, or poor cuts. It's about how well the diamond is shaped and faceted.
  2. Color: Both Lab-grown and natural diamonds display a range of colors. The color is described using a grading scale, with D being colorless and increasing in intensity toward Z.
  3. Clarity: This measures the flaws or inclusions in a diamond. Both lab-grown and natural diamonds are assessed for clarity on a scale from flawless to included.
  4. Carat: This simply refers to the diamond's weight. Both lab-grown and natural diamonds are measured in carats, with larger diamonds generally being more valuable.
While the 4 Cs apply to both, the pricing differs, with lab-grown diamonds being more affordable due to the production process.


The most popular of all diamond shapes is the Round cut. It is classic and timeless in appearance, and cut in such a way that maximises light dispersion - a good choice for optimising the sparkle factor.


A flattering shape on most fingers, the Oval is a more modern choice than Round, whilst still being elegant and classic in style. The symmetrical and elongated cut can make the diamond appear larger for its carat weight.


A square or rectangular silhouette with rounded corners, the Cushion shape works nicely with most ring settings. The facets are typically larger and make the dispersion of light appear as flashes rather than the sparkle of a round cut diamond.


Like the Cushion, a Princess cut is square in appearance but with cleaner, more contemporary lines. The second most popular shape, its symmetry and modern feel make it the diamond shape of choice for many.


Radiant gems boast a rectangular silhouette with recognisable trimmed corners; an amalgamation of the elegance of the emerald cut and sparkle of a Round diamond.


Square in appearance with square cut corners. Its steeper facets and deep crown allow an Asscher diamond to maximise its sparkle.


Perhaps the most iconic and recognisable shape of love and romance.


An elegant rectangle silhouette, this is another flattering choice for many finger shapes. The shallow facets can make the stone appear more linear and can accentuate a diamonds clarity and colour, so is a good selection when choosing a higher quality diamond.


Also know as the Teardrop, the Pear shape features characteristics of both the Round and Marquisse diamond. As with other elongated shapes this is a flattering option for most finger shapes, and make for a stunningly unusual diamond.


This shapes provides the largest surface area of all diamonds shapes and therefore can make a stone seem larger for its carat weight. The Marquisse is a round cut gem and is contemporary in style.


A triangular silhouette with a geometrical aesthetic, a Trillion (or Trilliant) diamond will have sides of equal length and a flat table.


Featuring just 14 facets, this is the simplest of diamond shapes. Most commonly seen with a long rectangular silhouette, Baguette stones commonly play the supporting role in engagement ring design, sitting of the shoulder of the band.


Both natural and lab-grown diamonds can receive certifications from reputable gemmological laboratories like IGI (International Gemmological Institute) or GIA (Gemmological Institute of America). The certification process assesses the diamond's quality based on the 4 Cs (Cut, Color, Clarity, and Carat) and other characteristics.

For lab-grown diamonds, the certification usually specifies that it is a laboratory-grown. The same grading standards apply, but the certificate distinguishes the origin and also mentions the technique used i.e. HPHT or CVD.